委员建议：对电影不满意可退票

据中国新闻周刊报道，近期，有影院试行“观影20分钟内，不满意可退款40%”，引发热议。

　　对此，全国政协委员赵长龙在接受采访时表示，电影作为精神消费品，观众也应该有“不满意可退款”的选择权。影院以20分钟为“冷静期”，退款40%为“止损线”，虽非全额退款，但考虑到影院仅分账约40%票房，就已体现出影院方的诚意与担当。

　　赵长龙指出，观影不满意退款机制，实际上形成了一种市场倒逼机制。片方将不敢再仅靠营销，以及流量明星收割票房，而必须回归内容本身。

　　当然，在赋予观众试看选择权的同时，也必须警惕并防范“黑粉”或竞争对手，故意抢票、再恶意集中退票的扰乱市场行为。

　　期待“以观众为中心”的尝试，能从单点突破走向行业共识，让好电影真正赢得市场。 

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